Lovehoney wants you to fill a gap in the sex toy market

Are you a sex toy reviewer that is bored of the usual buzz, then enter the Lovehoney design a sex toy competition and win the chance to see your idea go into production.

Lovehoney has launched a new competition to find the sex toy of the future.

Its 2009 winner designed a rotating wheel which simulates oral sex, since then The Sqweel has sold thousands of units and the designer Trevor Murphy has earned over £100,000 in royalties.

You don’t need to be engineer or a designer to enter  – all you need is a great idea and a rough sketch so that the Lovehoney designers can make your sex toy become a reality.   As well as a drawing of your design you need to give your sex toy a product name, explain how it works, who it is for and what makes it different.

You can enter any of the three categories;  best sex toy for women, best sex toy for men, best sex toy for couples.  The winner of each category will receive £1,000 and the overall winner will receive £2,000 and the chance to see their dream sex toy go into production.

Lovehoney co-founder Neal Slateford said:

“If we get a design which brings something completely new to the market there is no reason why the designer cannot enjoy the same kind of pay day as Trevor.  “

2009 winner and inventor of The Squeel, Trevor Murphy said:

“I’ve been squealing with delight ever since I won. It has been wonderful seeing my design sold all over the world and even featured in movies and on the Jay Leno show in America.  Lovehoney are a wonderful brand to work with. They are fantastic at bringing innovative designs to the market.”

To find out  more and enter visit can be made at www.lovehoney.co.uk/design-a-sex-toy. But be quick, the competition ends 16 September.

Good luck!

Author: Ruby Kiddell

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