The how and the why: Introduce the possiblites that can be found in creating an online community; use personal experience; engaging with audience; creating a resource; offering support; sharing ideas; connecting with others.
Tools to use: live chat; events calendar; forums; community blog; meme; newsletter; membership.
What's the cost? Time and money.
Problems: Timezone; Trust; Security
What we have learnt: The more you put in the more you get out; use social media; start small; find reliable help;
What we have gained: Reward from people writing and being able to help others; putting something back; learning from others; friends.