Hi y’all, I am here today to talk about
Titles, URLS and SEO.
You have written a fabulous post of at least 300 word (500-800 is better) and you want to give it a title that really works, well here are some things to keep in mind. You want a long descriptive title written for humans to grab their attention that contains your keyword. So if you have written a post about sex from behind you might call “Get along little doggy” A good title that contains your keyword “doggy” and might catch peoples attention. But, while people like long descriptive titles Google and the other search engines do not, they like nice short URLS so you should edit the URL so that it is NOT mygreatwebsite.com/2018/06/27/get-along-little-doggy But instead mygreatwebsite .com/2018/06/27/doggy
Here is an example from the very post
Bits and Bites
One bit for the people and one bit for your machine overlords. You then go down into your Yoast SEO fields under the post and add “doggy” as your keyword and edit the meta description that is by default the first 255 characters of your post and write a brief description… of your post that contains your keyword. Like “This post will teach you the ins and outs of doggy style for fun and profit and how to do it in a way the is sure to piss off the neighbors” Because the point of this field is to give the person searching for your post a way to decide is that is what they are looking for because it is the bit that shows up under the name of the post in search results. Like in this lovely screenshot
To Meme or not to Meme
Now that I have brought up memes let me tell you something that is a really bad choice. To Title your Post “Sinful Sunday Week 346” because that is
A) not descriptive to entice people to have a look and
B) What Molly has called the post on Sinful Sunday and I can promise that her site will rank higher for the keyword Sinful Sunday than your site will.
And it is dull. Don’t be dull, tease with your words and spark the readers imagination. They will thank you with many more clicks and if you are really lucky, more comments 🙂
You all spend a lot of time being talented with your words and images (far more talented than I could ever be) so don’t stop short when putting the whole package together. All these little details are the wrapping and the bow on the present that you offer the world every day
So spend that little bit extra time and make sure that it is all as enticing as possible, not just to the bots that crawl the content but for the people those bots are supposed to serve, Pervs like me 😀
So as I ride @mollysdailykiss slowly off into the sunset, I bid you a fond farewell my fellow travelers until meet meet again on the next #TechDaddyThursdayâ„¢
Eroticon Technical Director
So (if I’m reading this correctly), basically the meta description can be either/or: either a word-for-word content snippet or a separate descriptive blurb.
Is there any advantage to using the word “photo” in a post slug when the post content is primarily visual (like most Sinful Sunday posts, for example)?
Like if the post contains a photo depicting cunnilingus but there are only a few words, is it better to have https://myawesomeblog.com/2018/cunnilingus-photo (as opposed to just /cunnilingus)?
Normally, my word count is fairly high. I had a hard time with SEO during February Photo Fest though, so…
?
Just curious.
Hi Feve
You have got the snippet part right, either of those will do. As for using Photo as a keyword you can, it is just extremely unlikely that anyone will ever find your site based on that keyword. Too much competition.
Molly has the exact same issue with February Photo Fest as well as Sinful Sunday. Really the Yoast software can’t take account for photo based posts because it only knows one set of rule. Green light on the post is the goal, but achieving that goal isn’t always what is the actual best thing to do. There will be another SEO post shortly that goes into much more detail.
Michael