Lovehoney wants you to fill a gap in the sex toy market

Are you a sex toy reviewer that is bored of the usual buzz, then enter the Lovehoney design a sex toy competition and win the chance to see your idea go into production.

Lovehoney has launched a new competition to find the sex toy of the future.

Its 2009 winner designed a rotating wheel which simulates oral sex, since then The Sqweel has sold thousands of units and the designer Trevor Murphy has earned over £100,000 in royalties.

You don’t need to be engineer or a designer to enter  – all you need is a great idea and a rough sketch so that the Lovehoney designers can make your sex toy become a reality.   As well as a drawing of your design you need to give your sex toy a product name, explain how it works, who it is for and what makes it different.

You can enter any of the three categories;  best sex toy for women, best sex toy for men, best sex toy for couples.  The winner of each category will receive £1,000 and the overall winner will receive £2,000 and the chance to see their dream sex toy go into production.

Lovehoney co-founder Neal Slateford said:

“If we get a design which brings something completely new to the market there is no reason why the designer cannot enjoy the same kind of pay day as Trevor.  “

2009 winner and inventor of The Squeel, Trevor Murphy said:

“I’ve been squealing with delight ever since I won. It has been wonderful seeing my design sold all over the world and even featured in movies and on the Jay Leno show in America.  Lovehoney are a wonderful brand to work with. They are fantastic at bringing innovative designs to the market.”

To find out  more and enter visit can be made at But be quick, the competition ends 16 September.

Good luck!

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